Academics and tourism leaders have discussed overtourism in Iceland (and elsewhere) for many years, yet it is a blockchain-led process that could have another fundamental impact on the island nation.
By-products of cryptocurrency - in this case, "mining" - will become commonplace as the technology and processes proliferate around the web, and indeed around the world.
Iceland is facing an "exponential" rise in Bitcoin mining that is gobbling up power resources, Icelandic energy firm HS Orka claims.
This year, electricity use at Bitcoin mining data centres is likely to exceed that of all Iceland's homes, according to official for the company, Johann Snorri Sigurbergsson.
He says many potential customers were keen to get in on the act. "If all these projects are realised, we won't have enough energy for it," he says.
In recent years, Iceland has seen a marked increase in the number of new data centres, often built by firms wishing to tout green credentials.