To thousands of eager travellers it is the chance of a lifetime - to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.
After the success (at least in terms of respect from industry peers and advertising luvvies) of the Best Job in the World promo from Tourism Queensland in 2009, fellow tourist board Tourism Australia is seemingly doing equally well with its own version.
Borrowing eventual winner of the original version, Ben Southall, to help plug Best Jobs (note the plural) in the World, Tourism Australia says it has now received over 500,000 applications from over 287,000 people for the six positions on offer.
Cue lots of praise once again for a campaign well fought and presumably raising the profile of the country with new swathe of travellers.
The six "jobs" on offer cover various roles (photographer, wildlife caretaker, food taster, etc) throughout the country, rather than the position Southall ended up with: staying on a remote island.
Although there is probably a better chance of winning some types of lottery tickets, Best Job-type competitions work because they tap in to the travel psyche of thousands of hopefuls.
But there is a downside. Technically, those same thousands can cause a few problems. And so it has with Tourism Australia.
Officials confirm that the volume of messages and queries via social media channels has led to it bring in a third party technology company to help out.
Zendesk, a customer service tool used by the likes of Disney, Groupon and Pinterest, now oversees general social media interactions and is plugged in to the Tourism Australia Facebook page to help cope with the sheer volume of Best Jobs-related content.
This is includes automating an FAQ system for candidates and handling foreign language requests. Simple.
The only tough question which remains is which lucky folk are on the team to view the applications from all the inevitably shy and retiring candidates.