Budget hotels brand Ibis is trying to reinvent itself via a film to be released later this month.
The brand, which is part of Accor hotels, has released a Vimeo trailer for the film using the banner 'ultimate sleep.'
The campaign is centred on the fact that Ibis now has more than 1,000 hotels worldwide making 'everywhere' the best place to sleep.
To this end, the brand has sent five adventurers to the jungle in Brazil with a bed and a challenge to get the 'ultimate sleep in the most incredible and unexpected place.'
A quick trawl on Google reveals the domain Ibis-Expedition.com has been registered and a site appears to be under construction although it is not known if this has anything to do with the brand.
A version for Spanish speakers has also been put on YouTube, promising more details on 20 January, and others will surely follow.
Accor unveiled plans back in 2011 to rebrand its budget hotels under the Ibis name.
Here's the trailer: