Europe Travel Battleground 2018: Booklyng

Booklyng is a system that uses data from a hotel to personalize messaging and user flow through a brand's website.

The Spanish company uses a number of methods to achieve this, including push notifications, email retargeting, surveys, incentives, chatbots and cross-selling techniques.

Perhaps importantly for a hotelier, Booklyng's system integrates with more than 20 existing platforms, such as a brand's central reservation system and property management system.

The company is the brainchild of Francesco Canzoniere, who has experience of both working at the sharp end of hospitality at NH Hotels and online travel agencies.