Okay, so we all know that both leisure and business travellers use the web for researching travel plans.
And that, therefore, search marketing plays (and still plays, despite the supposed rise of social media, etc) a hugely important role in defining how and where travellers are going to learn about destinations and products.
Yet in the maelstrom of recent years, when many have questioned how important Google can still be given its own entry into travel search through Hotel Finder and Google Flights, many of the tactics have fallen by the wayside.
Hanapin Marketing, a US-based agency which works with a number of travel and tourism brands, has produced a rather handy, back-to-basics guide to search marketing in the travel industry.
Lest we forget...
(click image or here for a larger version)
NB:Travel search marketing image via Shutterstock.