Some 400 million people in China transact with Alibaba every year, and every byte of data generated is analysed, acted upon and shared across the group's many sites, including its travel marketplace Alitrip.
The marketplace approach differentiates Alitrip from OTAs such as Ctrip and Qunar, while having access to Alibaba's other assets such as Alipay or Alicloud gives it a number of tangible and intangible competitive advantages.
Sherri Wu, Alitrip's chief strategy officer, explains to China Travel News how Alitrip is drawing on its parent company's expertise to create a data-driven transactional platform which is scalable, successful and growing.
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NB: This article appears here as part of Tnooz's content partnership with China Travel News.