The majority of the world's top 50 airlines (76%) have a dedicated mobile website but none are using responsive design according to a study.
The report, from digital agency 8 Million Stories, into the mobile technology usage in the airline industry also shows 22% don't have a mobile site.
The following infographic illustrates further findings including:
- 18% of the top 11 airlines in the UK and Ireland don't have a mobile website.
- 73% of UK and Ireland carriers have a dedicated mobile website
- Only one, Thomas Cook Airlines uses responsive design following the relaunch of its site in December
- 33 of 50 of the world's top airline have at least an iOS mobile application while seven have app that serves iOS, Android and Blackberry. Of the UK and Ireland airlines, only the British Airways' app for all three types of device.
- 33 0f the 50 carriers offer mobile boarding passes and six of the top 11 airlines in the UK and Ireland
- 14 airlines around the world use Apple's Passbook
The findings are important given figures showing one-in-three visits to travel sites are now from a mobile device
In addition, a PhoCusWright report predicts a fifth of online travel bookings will come from a mobile device by 2015.
Interesting to note that since Thomas Cook relaunched the airline website, it claims conversion from tablets and mobile devices has increased by more than 30%.