A rough guide to frame rate in website designNewsBy PhocusWire | June 13, 2013Share This article was originally published on MARKETING: Getting product data feeding in correctly and the functionality working well on a travel website are just two headaches for those operating digital brands. However, page load times are more important than ever, especially as image-heavy websites continue to rise. Read the full story on Smashing Magazine.Frame rate is the speed at which a device produces consecutive images to a screen. A low frames per second (FPS) means that individual frames can be made out by the eye. A high FPS gives users a more responsive feel.You’re probably used to this concept from the world of gaming, but it applies to the web, too.Long image decoding, unnecessary image resizing, heavy animation and data processing can all lead to dropped frames, which reduces the frame rate, resulting in janky pages.We’ll explain what exactly we mean by "jank" shortly.Read the full story on Smashing MagazineNB:Picture frame image Shutterstock.