A quick guide to advanced content marketingNews / Technology | OnlineBy PhocusWire | December 1, 2013Share This article was originally published on MARKETING: If SEO and general content issues for a web brand were the disciplines of the late-2000s, then content marketing has become the buzz phrase for 2013. Yet content marketing is not, as some are trying to demonstrate, a single-channel approach - it covers multiple platforms and requires numerous departments to do it properly. Read more on Jeff Bullas.Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity.It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral.With Google’s recent updates, the role of content has increased in priority. The search giant is now rewarding sites with higher rankings that offer unique content that delivers a quality user experience.This means that progressive brands need to become publishers and not just advertisers. Advanced content marketing is a human and creative art form with soul enabled by technology and process driven. It is multi-media content at scale that leverages a brand’s reach that is efficient and amplified.Read more on Jeff BullasNB:Content image via Shutterstock.