Travel technology platform Travel Curious has acquired Redeam, a connectivity platform for the experiences sector, for an undisclosed amount.
The move sees the formation of Travel Curious Group as well as the relocation of global headquarters to the United States from the United Kingdom.
Travel Curious plans to integrate Redeam's technology and partner ecosystem into its platform, enabling it to offer an “end-to-end experiences infrastructure, connecting supply, distribution and monetization across travel, hospitality and loyalty.”
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“For too long, travel providers have struggled to source and sell high-quality experiences, while tour and attraction operators faced steep barriers to global distribution,” said Amir Azulay, CEO of Travel Curious. “With our connectivity solutions, deep technical expertise and trusted partnerships, we can now empower brands across the travel ecosystem and beyond to drive customer engagement, build loyalty and unlock value, all within a flexible, live infrastructure designed for growth.”
Redeam adds integrations across supply and demand to Travel Curious, including “exclusive relationships” with live entertainment ticketing systems and global theme parks.
The combined companies hope to process more than $700 million in transactions in the first year.
“Together, we’re not just expanding our reach—we’re delivering a customizable, scalable and commercially proven solution that helps our partners realize the full value of experiences across travel, hospitality and beyond,” said Melanie Meador, former CEO of Redeam, who will stay on as president. The Redeam brand will cease to exist.
Redeam, which was founded in 2015 and a PhocusWire Hot 25 Startup in 2019, announced Series B funding of $12 million in 2021.