Blockchain-based online travel agency Travala, one of PhocusWire’s Hot 25 Startups for 2022, has created an NFT-based travel rewards program that gives users access to its Smart Diamond membership tier.
The Travel Tigers collection comprises 1,000 unique randomly generated NFTs, which Travala says is the first in a series to be released on the Ethereum chain.
Each NFT helps users access the Smart Diamond membership on Travala.com, where they are eligible to earn ambassador bonuses. Smart Diamond membership will be available to users that lock up to 2,500 AVA tokens and also connect their Travel Tiger NFT.
Each quarter, a pool of travel credits worth 10% of Travala net revenue will be made available to claim by Smart Diamond members. Members also have the opportunity to receive randomized travel drops, which are prizes that range from luxury hotel stays to flight tickets to private retreats.
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Travala says that as it grows, so, too, will its Smart Diamond membership program to expand the reach of its ambassador community. The company says this “support-to-earn” model will benefit the OTA by enlisting dedicated community members to help drive platform growth, which in turn will benefit ambassadors by growing the rewards pool.
In addition to ambassador bonuses and travel drops, Smart Diamond members will also receive benefits including up to 10% loyalty rewards giveback paid in AVA, up to 3% discount when paying in full with AVA, 5,000 governance votes on proposals, Concierge.io access for bookings over $20,000, TRVL token airdrops and more.
Founded in 2017, Travala offers 3,000,000 travel products worldwide, including stays, flights and activities.
Backed by Biance, Travala accepts more than 50 leading cryptocurrencies in addition to traditional payment methods, with about 70% of its bookings made in crypto.