Snaptrip Group is adding to its portfolio of U.K.-based accommodation sites including Snaptrip, LateRooms and Dog Friendly Cottages with the acquisition of Independent Cottages.
Exact terms of the deal have not been disclosed, but Snaptrip Group says the acquisition is “for a seven-figure fee” and is the group’s second acquisition in the past 12 months following the purchase of Hot Tub Hideaways last summer.
With Independent Cottages, Snaptrip Group plans to strengthen direct relationships with holiday rental owners.
“Independent Cottages has been lovingly and brilliantly developed over the years, such that the technology is fantastic, the website traffic base and growth is excellent and the operational procedures work effortlessly,” says Snaptrip Group founder and CEO Matt Fox.
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“It is absolutely our plan to continue the great work that [owners Sarah and Steve Jarvis] have done on the site and platform, building on their existing work and combining it with the operational and scale efficiencies that come from working within our group’s structure, generating a greater level of traffic and thus inquiries for owners.”
Backed by Bestport Private Equity and Forward Partners, Snaptrip Group began acquiring businesses in 2017 with the purchase of Last Minute Cottages.