Artificial
intelligence (AI) is rapidly transforming the entire travel journey—from inspiration
and search to booking and in-trip support—creating both disruption and new
opportunities across the ecosystem.
As the pace of innovation accelerates,
travel companies are rethinking how they present content, engage customers and
integrate with AI platforms that are increasingly capturing attention that once
went to Google and other traditional search outlets.
In a
discussion in the PhocusWire studio at Phocuswright Europe, Skyscanner chief product
officer Piero Sierra explained how the company is navigating this shift. He
shared how Skyscanner is leveraging AI and large language models to enhance
traveler discovery, power new B2B partnerships and evolve its role from a
metasearch engine to a trusted travel platform.
Sierra also offered candid
advice for startups and incumbents alike on staying focused, going niche and
preparing for a future where intelligent agents collaborate across brands to
deliver seamless, personalized travel planning.
Watch
the full discussion with Phocuswright/PhocusWire senior vice president of content Mitra Sorrells below:
From our partners at Phocuswright Europe 2025: Skyscanner