How airlines can build a future-proof strategy powered by offers and orders

The airline industry recognizes that a retail-led solution built on offer and order management can open up new opportunities for revenue and long-term growth – and a better experience for travelers.

But getting there can be challenging, requiring new processes and new strategies for understanding what customers want and presenting those products at the right time and at the right price.

For nearly 40 years, PROS has been refining its capabilities in revenue management for airlines. Founded in 1985, the company today employs more than 1,500 people and more than 130 airline customers around the world.

As senior director of product management at PROS, Justin Jander works with airlines to understand their needs and how the company’s revenue management solutions can help them achieve their goals. 

In a discussion with PhocusWire's Mitra Sorrells, Jander explained how data science and artificial intelligence are the building blocks of offer and order management and why airlines should take action now to incorporate these new capabilities and strategies.

Jander also explained how the personalized approach of “offer optimization” can both maximize revenue and improve the experience for passengers.

“We’re even talking about a web page, the airline’s internet booking engine, being dynamic for when it’s Justin making that booking showing me a different set of ancillaries or a different order of the ancillaries because of my preferences versus when you, Mitra, would be on the site,” he said.

Watch the full discussion below.