PROS

News / Online

Tech buyout firm Thoma Bravo's plans for PROS post acquisition

By Morgan Hines | October 1, 2025

Software investment firm Thoma Bravo is set to close on PROS in Q4 and intends to run the business in combination with its existing portfolio company Conga. Read More

News / Technology

PROS chief AI strategist Michael Wu talks AI and airlines

By Morgan Hines | September 26, 2025

Michael Wu works cross-functionally with the PROS research team to prototype the company’s advanced algorithm and collaborates with the product team to incorporate more AI features. Read More

From Our Partners / Technology

The science behind AI pricing for airlines

By Mark Frary | August 7, 2025

This report explores the role of artificial intelligence in airline retailing as the industry moves toward offer and order management and adopts more flexible, customer-centric strategies like... Read More

News / Technology

PhocusWire's weekly travel tech news briefs: TourRadar, Spotnana, Mews and more...

By PhocusWire | May 16, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

From Our Partners / Technology

The smart AI behind effective airline revenue management

By Mark Frary | December 17, 2024

Artificial intelligence, automation and other technologies, along with new strategies, are changing how modern airlines optimize their pricing to maximize revenue. Read More

From Our Partners / Technology

How airlines can build a future-proof strategy powered by offers and orders

By PhocusWire | September 5, 2024

PROS' Justin Jander explained what airlines should consider as they transition to a strategy of offer and order management to both maximize revenue and drive a better customer experience. Read More

News / Technology

Airline industry weighs how personal to get with data

By Kathryn Walson | October 19, 2022

Experts discussed hyper-personalization versus anonymous personalization at ATPCO's recent Elevate event. Read More

Opinion / Online

3 lessons airlines can learn from B2B pricing strategies

By Dr. Michael Wu - PROS | August 9, 2022

To secure market share, airlines can borrow demand forecasting and pricing best practices from B2B travel companies. Read More

News / Startups

Tracking travel startup investment trends in 2021

By Linda Fox | December 15, 2021

Standout sectors attracting investment in 2021 include alternative accommodation and ground transportation while tours and activities, corporate travel and hotel tech startups are also getting some... Read More

Opinion / Distribution

How AI‐powered revenue management is helping airlines recover

By Justin Jander - PROS | November 11, 2020

Since the outbreak of COVID-19 the situation has become uncertain for revenue management because many predictions – based on what was seen, planned and forecasted before the pandemic – no longer apply. Read More