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PROS
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PROS launches airline retailing platform Kairos, starting with product catalog and inventory tools
By Abby Crotty
|
October 12, 2026
PROS outlined key features of the Kairos platform and plans to expand agentic capabilities.
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News
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Online
Tech buyout firm Thoma Bravo's plans for PROS post acquisition
By Morgan Hines
|
October 1, 2025
Software investment firm Thoma Bravo is set to close on PROS in Q4 and intends to run the business in combination with its existing portfolio company Conga.
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News
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Technology
PROS chief AI strategist Michael Wu talks AI and airlines
By Morgan Hines
|
September 26, 2025
Michael Wu works cross-functionally with the PROS research team to prototype the company’s advanced algorithm and collaborates with the product team to incorporate more AI features.
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Technology
The science behind AI pricing for airlines
By Mark Frary
|
August 7, 2025
This report explores the role of artificial intelligence in airline retailing as the industry moves toward offer and order management and adopts more flexible, customer-centric strategies like...
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Technology
PhocusWire's weekly travel tech news briefs: TourRadar, Spotnana, Mews and more...
By PhocusWire
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May 16, 2025
Keep up with all the latest people, partner and product news from around the global travel industry.
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From Our Partners
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Technology
The smart AI behind effective airline revenue management
By Mark Frary
|
December 17, 2024
Artificial intelligence, automation and other technologies, along with new strategies, are changing how modern airlines optimize their pricing to maximize revenue.
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From Our Partners
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Technology
How airlines can build a future-proof strategy powered by offers and orders
By PhocusWire
|
September 5, 2024
PROS' Justin Jander explained what airlines should consider as they transition to a strategy of offer and order management to both maximize revenue and drive a better customer experience.
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News
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Technology
Airline industry weighs how personal to get with data
By Kathryn Walson
|
October 19, 2022
Experts discussed hyper-personalization versus anonymous personalization at ATPCO's recent Elevate event.
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Opinion
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Online
3 lessons airlines can learn from B2B pricing strategies
By Dr. Michael Wu - PROS
|
August 9, 2022
To secure market share, airlines can borrow demand forecasting and pricing best practices from B2B travel companies.
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Startups
Tracking travel startup investment trends in 2021
By Linda Fox
|
December 15, 2021
Standout sectors attracting investment in 2021 include alternative accommodation and ground transportation while tours and activities, corporate travel and hotel tech startups are also getting some...
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Opinion
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Distribution
How AI‐powered revenue management is helping airlines recover
By Justin Jander - PROS
|
November 11, 2020
Since the outbreak of COVID-19 the situation has become uncertain for revenue management because many predictions – based on what was seen, planned and forecasted before the pandemic – no longer apply.
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News
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Distribution
Airlines could look to subscription services as a core part of revenue going forward
By Linda Fox
|
April 28, 2020
PROS looks at whether airline annual subscription services could be a strong revenue stream for carriers in the wake of coronavirus.
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News
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Coronavirus upends revenue management strategies for hotels and airlines
By Mitra Sorrells
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February 14, 2020
The growing coronavirus outbreak is creating challenges for revenue managers across all sectors of the travel industry.
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Tour operators question OTA rankings as AI changes travel discovery
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Return on tokens: Who pays for the free travel agent?
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European Commission investigating Booking.com's handling of scams, fraud
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Booking Holdings launches Vayo AI travel agent, plans $100M investment
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Cloudbeds to launch direct-booking integration with Meta's Muse
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Meta's Muse launches in Japan, partners with Klook
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PhocusWire travel tech news briefs: Expedia Group, Amadeus, JetBlue and more...
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Omio CFO on Rail Europe and what's next for M&A
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Amex Travel adds more than 1M Airbnb listings
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Snow is optional: What moves winter sports travelers when the forecast fails
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