The best of Phocuswright research from 2025

With 2025 coming to an end, we've compiled a list of the top-performing research articles from our sister brand, Phocuswright.

This year's research ran the gamut, examining sectors across the travel industry, ongoing trends and global markets.

See below for the 10 most popular reads this year and check out more Phocuswright research content here.

• Travel's new front door: AI discovery surges as search slips
• The five developments driving the evolution of US OTAs
• The future of travel is arriving faster than you think
• Short-term rentals: A category at a crossroads
• From $1.6T to $1.8T: How global travel will grow, shift, go digital by 2027
• Looking ahead: US online travel agencies bet on loyalty, AI and B2B
• US travel agency market: A resilient and thriving segment
• 10 travel insights that should be on your radar in 2025
• A new era for travel startup investing
• The future of the travel management company
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