Two of China’s largest hospitality and technology companies will
work together to drive innovation in the country’s hotel industry.
Jin Jiang, the state-owned tourism and hospitality company
headquartered in Shanghai with more than 8,000 properties across the county, and
Tencent, the technology conglomerate that owns WeChat and dozens of other
internet-related services and products, have kicked off a multi-prong
partnership aimed at accelerating the development of new technologies to serve
the travel and hospitality industry.
Prior to the collaboration between Jin Jiang with Tencent, Tencent has already built a horizontal SaaS accelerator. Given Jin Jiang's portfolio of various hotel brands, Jin Jiang and Tencent will work together to run a travel & hospitality accelerator, making it much easier and faster for all parties, including innovative startups, to identify opportunities and test solutions.
Along
with the accelerator and iPaaS system, Jin Jiang has announced plans to host a
hackathon in September 2022 at its Global Innovation Center in Shanghai.