Besty AI
Headquarters: New York
CEO: Sam Dundas
Website: Besty AI
Founding date: October 2023
Investment: $6M+
Pictured: Besty AI team
Besty AI is an all-in-one AI automation platform for short-term rental operators. It runs guest messaging, upsells, reviews, smart devices and cleaning/operations in one place, on top of the PMS operators already use. Built by hosts for hosts, Besty powers around 30,000 properties and helps operators drive revenue, cut busywork and consolidate their tech spend with AI.
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Below, we asked CEO and founder Sam Dundas to share strategic priorities for 2027 and what has been learned since founding.
Strategic goals for 2027
Meet our customers where they are, whether that’s flying out to run an in person AI educational session, onboarding and training or learning more about how we can cater our product roadmap to their business needs. Our goal is to become the category leader for practical AI automation in STR hospitality.
We’ve spent the last few years helping operators consolidate their tech spend and unify their workflows, and now our primary focus is chipping away at all the repetitive human labor required to run their operation. Evolving the product in parallel with our customers will always remain at the forefront of everything we do.
Key lessons learned since founding
When you're selling AI solutions into something as intimate as a hospitality business, you have to remain aware of the fact that "AI in hospitality" can be perceived as an oxymoron.
We believe as a company that you have to “earn the right” to go multi-product once you’ve mastered an entry point domain. We spent years building trust with our user base on relying on the AI systems to execute the actions in guest experience, not just recommend a solution that they have to babysit. We’re now applying that framework to all things property management across owners, cleaning and operations, phone systems, marketing and more.
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