ROH, a cloud-based payments management platform for the hospitality industry, has raised $9.2 million in funding.
The investment will be used to “fuel ROH’s rapid platform expansion and enhance its ability to process the continuous flow of data from contracts invoices, payments, folios and beyond,” the company said.
The funding round was led by Highgate Technology Ventures (HTV) and Acrew Capital. Raja Goel and Kurien Jacob, partners at HTV, and John Gardner, venture partner at Acrew Capital, are joining ROH’s board of directors as part of the transaction.
ROH provides automation and workflow tools for hotels' sales and finance teams. According to the company’s website, the platform also offers payments processing, accounts receivable and accounting management, booking documentation, data and insights and a centralized back office.
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"To have HTV, the leading hospitality technology investor with an established track record, as well as a forward-thinking hotel owner-operator like Highgate, whose portfolio extends across over 400 properties, clearly see the overnight value ROH provides to decrease costs while increasing profits is incredibly motivating,” said Jess Conroy, founder and CEO of of ROH.
“The number one priority for hotels today is managing costs while driving revenue. The most effective way to do this is to leverage technology that delivers on both. With ROH, hotels see increased revenue overnight; we can’t wait to expand our reach with HTV alongside us.”
Over the last two years, “select properties” in Highgate’s hotel portfolio piloted ROH’s technology, with results leading to the latest investment and commercial expansion, the company said.
“We began testing ROH as soon as it hit the market in some of our properties with strong groups and events businesses—think room blocks, corporate accounts, meetings and events, social gatherings and more. We rapidly realized that ROH unlocks margin across all our contract-based transaction volume,” said Ankur Randev, principal and chief commercial officer of Highgate.
“The value was immediate and obvious from both the automation and profitability perspective. We’re benefiting from greater operational efficiencies, reducing fraud and freeing up our team members’ time to perform more meaningful work.”
ROH said that its platform managed nearly $250 million in total invoices in 2024 and that its proprietary artificial intelligence platform, launched last year, increased automatically generated bookings based on executed contracts by 523%.
The company also said it works with hospitality groups such as Loews Hotels & Co, Crescent Hotels & Resorts, Marriott International and Auberge Resorts Collection.