Travel booking app Hopper is launching its new distribution
capability (NDC) connection today through a partnership with Lufthansa Group’s
passenger airlines – Austrian Airlines, Lufthansa, SWISS and Brussels Airlines.
As a participant in Lufthansa’s NDC Partner Program, Hopper
will get access to the airlines’ branded fares, bundles, ancillary product
offerings and “Continuous Pricing” price offers.
For Lufthansa Group’s airlines
the connection enables them to present personalized offers to travelers that
are consistent both on Hopper and the airlines’ digital channels. Other OTA
partners in Lufthansa’s NDC program include Expedia Group, which joined in June
2019, and eDreams Odigeo, which joined in January 2020.
“We are excited to enter into this partnership with Hopper
fostering modern airline retailing to the benefit of our customers,’’ says
Frank Naeve, vice president sales, the Americas at Lufthansa Group.
committed to the development of a unique customer experience and are committed
to shape the travel industry with distribution innovation.
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In late 2019, Hopper acquired Bogota-based GDX Travel, which
specializes in airline distribution. Hopper says that acquisition, along with
this announcement, attest to its commitment to NDC.
“Lufthansa Group brings a wealth of experience in the
airline connectivity space and we’re thrilled to have them on board as our
first NDC partner,” says Dakota Smith, chief strategy officer at Hopper.
“Their expertise will allow us to further our commitment to
our airline partners by best serving our shared customers through NDC.” Hopper plans to add more airline partners to its NDC strategy
in the future.
January 2019 Lufthansa Group made an investment in Hopper as part of a
partnership focused on artificial intelligence. A Hopper spokesperson says that some of the company’s
projects with Lufthansa’s Innovation Team have been put on hold due to the
pandemic, but they will resume in the future.
Hear from Hopper CEO in his interview for PhocusWire’s “New
Reality With...” series, below.
New Reality With... Fred Lalonde of Hopper