eDreams can't stay out of the headlines at the moment - this time, it's following the announcement of a probe by UK regulators over issues around price transparency.
The online travel agency, alongside sister site Opodo, will be investigated by the Civil Aviation Authority after the regulator failed to receive assurances that the pair had addressed concerns around their websites and pricing strategies.
The CAA is spearheading the investigation as it has the authority to ensure that airfares are displayed on airline and third party websites in a way that includes taxes, fees, charges and surcharges.
An eDreams Odigeo official says:
"eDreams Odigeo aims to provide best-in-class websites which offer consumers the widest possible flight choice, at the lowest prices available.
"We take the CAA’s concerns very seriously and will continue to cooperate with them to address the findings of their investigation."
eDreams is currently sparring withRyanair over the carrier's accusations of misleading advertising on Google.
Central to that battle is the use by eDreams of subdomains and a "copycat website" with Ryanair branding to "deceive consumers into visiting the eDreams website" which in turn then secures tickets for the carrier's flights.
Ryanair says it will see eDreams and Google in the Irish Courts over the matter.
The CAA says:
"The CAA will continue to monitor the practices of airline operators and major travel agents in relation to price transparency and trading fairly to ensure that consumers are not misled and have access to comparable information on prices."
eDreams and Opodo came together as part of a decision to create a super-group of European OTAs in late-2001, including French site GoVoyages.
Opodo was previously owned by Amadeus, which had steadily increased its ownership of the company after enthusiasm by the original joint venture between nine European airlines - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa - started to wane.
It sold the OTA for Euro 450 million to AXA Private Equity and Permira Funds in February 2011.