Hotel revenue management specialist Duetto has acquired Micerate, a meeting and event spaces booking and dynamic pricing technology provider.
Terms of the transaction have not been disclosed, but a statement from Duetto said it was a sign of the company’s “dedication to dynamic revenue management solutions, with a heightened focus on the groups and events sector.”
The Micerate platform brings revenue optimization tools to hotels, makes the quoting process more efficient and creates personalized meeting and event space booking engines for properties.
Duetto points to its recent trends and predictions report, which revealed that hotel technology investment continues to increase. The research showed that 71% of those surveyed believe the trend will continue over the next three years with “the key focuses being on price automation and group optimization.”
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David Woolenberg, CEO of Duetto, said, “Duetto is built on innovation, constantly staying ahead of the market to ensure our customers maintain a consistent competitive advantage. The addition of Micerate to our platform is incredibly important as it aligns seamlessly with our vision. Beyond dynamically pricing groups and events for increased revenue, Micerate introduces a sophisticated booking engine directly integrated into the hotel's brand site, streamlining operations and saving valuable time for meetings and event teams. Our customers seek three essential elements from Duetto: enhanced revenue generation, precise forecasting and operational efficiencies – Micerate delivers on all fronts.”
Gerhard Wasem, founder and managing director of Micerate, said, “As someone who has dedicated their entire career to hospitality, this collaboration with Duetto marks an exciting next step. Joining forces with a global player that aligns with our values of ease of use and exceptional customer service is not just a strategic move; it's a testament to our shared vision for the industry. I am genuinely excited about the possibilities ahead, as we continue our journey of innovation and dedication to maximizing revenue for hotels.”
Wasem is joining Duetto as chief product officer and Micerate's technology will be integrated with Duetto's platform.