The critical technologies for travel brands in 2024

As we enter the final months of 2023, thoughts across the travel industry turn to the year ahead and the strategies to drive success.

Woven through that thinking is the topic of technology – which tools and solutions to use and how to use them in a way that maximizes efficiency and, ultimately, drives revenue.

DataArt is a global enterprise software development firm that partners with its clients to build solutions that create success for their businesses.

As the company’s senior vice president of travel, transportation and hospitality, Greg Abbott works to stay one step ahead on technologies and trends that are shaping the industry.

In an interview with PhocusWire, Abbott shares more details on the key technologies for the year ahead and how they can impact the travel industry. On his list: cloud technologies, artificial intelligence and data analytics.

“There’s this need for organizations to become data-driven,” he said.

“We’ve been saying that a long time, but it’s becoming more and more critical that you are able to break some silos and to bring some integration and interoperability between silos.”

Abbott also discusses some of the sector-specific topics that are critical for future success, including content, new distribution capability (NDC), user data and mid- and back-office settlement. And he explains how DataArt is moving ahead with using generative artificial intelligence in its internal operations.

The full interview with PhocusWire’s Mitra Sorrells is below.