ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

Lighthouse introduces ChatGPT app for direct hotel booking
News / Technology
Lighthouse introduces ChatGPT app for direct hotel booking
By Morgan Hines | March 4, 2026
Powered by Connect AI from Lighthouse, The Hotels Network app in ChatGPT is open to hotels across the world. Read More
Skyscanner launches flights app in ChatGPT
News / Technology
Skyscanner launches flights app in ChatGPT
By Morgan Hines | February 27, 2026
Skyscanner joins Hyatt, Accor, MakeMyTrip, Expedia, Booking.com and others in launching its ChatGPT app. Read More
Awaze unveils ChatGPT app as part of £45M modernization effort
News / Technology
Awaze unveils ChatGPT app as part of £45M modernization effort
By Linda Fox | February 24, 2026
The app initially features the Cottages.com brand and enables travelers to use conversational search to find suitable properties with live availability and pricing. Read More
Wyndham working across AI platforms to drive direct bookings
News / Online
Wyndham working across AI platforms to drive direct bookings
By Linda Fox | February 20, 2026
Wyndham's CEO Geoffrey Ballotti discussed how the company's AI initiatives will help customers find its properties, boost the guest experience and increase direct bookings. Read More
Booking Holdings sees 20% rise in travelers booking multiple trip components
News / Online
Booking Holdings sees 20% rise in travelers booking multiple trip components
By Morgan Hines | February 18, 2026
The company also saw continued growth in both the U.S. and Asia in Q4 2025. Read More
India-based MakeMyTrip, Ixigo working with OpenAI to expand AI capabilities
News / Technology
India-based MakeMyTrip, Ixigo working with OpenAI to expand AI capabilities
By Abby Crotty | February 18, 2026
The travel companies are working with the U.S. AI giant to advance trip planning and AI capabilities across their platforms. Read More
Google testing ad formats for travel in AI Mode
News / Online
Google testing ad formats for travel in AI Mode
By Linda Fox | February 13, 2026
Google is testing ad formats in retail and said similar tests were happening in other industries such as travel. Read More
Airbnb confirms hotels expansion plans amid 'strong' early momentum
News / Online
Airbnb confirms hotels expansion plans amid 'strong' early momentum
By Morgan Hines | February 12, 2026
Airbnb reported solid Q4 and full-year results and shared updates on its progress in the hotel vertical. Read More
Expedia Group sees double-digit growth in revenue, gross bookings as AI push continues
News / Technology
Expedia Group sees double-digit growth in revenue, gross bookings as AI push continues
By Abby Crotty | February 12, 2026
Revenue was up 11% year over year to $3.5 billion, while total gross bookings were up 11% to $27 billion in Q4 2025. Read More
Tripadvisor pleased with experiences revenue contribution, early AI MVP tests
News / Online
Tripadvisor pleased with experiences revenue contribution, early AI MVP tests
By Linda Fox | February 12, 2026
The experiences business reported revenue of $204 million in the quarter, up from $186 million during the same period in 2024. Full-year revenue rose 10% to $924 million. Read More
Marriott shares details of AI projects, partnerships
News / Technology
Marriott shares details of AI projects, partnerships
By Linda Fox | February 11, 2026
Marriott plans to deploy natural language search across Marriott.com and the Bonvoy mobile app in the first half of 2026. Read More
OpenAI, Booking.com launch program to boost AI adoption among Europe’s SMEs
News / Technology
OpenAI, Booking.com launch program to boost AI adoption among Europe’s SMEs
By Abby Crotty | January 30, 2026
The SME AI Accelerator is being launched in partnership with Booking.com. Read More
Accor launches app in ChatGPT
News / Technology
Accor launches app in ChatGPT
By Abby Crotty | January 29, 2026
Users can enable the app in ChatGPT to search for Accor hotels using specific dates and guest details. Read More
Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth
News / Online
Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth
By Linda Fox | January 29, 2026
Expedia Group CEO Ariane Gorin says she is especially proud of how the OTA has been "going after AI" in recent years. Read More
Inside airlines' expanding AI efforts
News / Technology
Inside airlines' expanding AI efforts
By Mark Frary | January 28, 2026
While OpenAI is racking up airline partnerships, AI adoption is also happening through existing tech suppliers. Read More
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