Cendyn, a cloud-based hospitality technology provider, has acquired hotel meetings and events data specialist Knowland, for an undisclosed amount.
Knowland's platform, which provides data to hotels to help them drive revenue, is said to have marketing intelligence on meetings and events from more than 7,500 hotels across the United States as well as a number of international markets.
In a statement, Cendyn said the pairing of Knowland's meeting and event data with its own sales CRM, proposals and Grouprev technologies will enable hotels to drive group bookings from a single solution.
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The company also said that the backing of Haveli Investments, an Austin-based private equity firm that invested in Cendyn earlier this year, alongside existing investors has helped position it for further growth.
“To effectively sell group business, hoteliers need immediate access to data, and Knowland’s event intelligence platform is undoubtedly the market leader in this area,” said Jack Blaha, CEO of Cendyn.
“Its sales intelligence complements our Sales CRM, helping hoteliers find their target audience. Then, using our proposals and Grouprev platforms, hoteliers can complete the booking process. It’s the perfect fit with our commitment to helping hoteliers ‘Find, Book, and Grow’ their business. With Haveli Investments’ dedication and expertise in technology joining our expansion, we’re poised to deliver a bright future for Cendyn’s customers.”
Jeff Bzdawka, CEO of Knowland, said the deal furthers its "commitment to improving the working lives of hotel sales teams and helps shift the needle towards a proactive sales approach to group business.”
Haveli Investments senior managing director and executive chair Ian Loring said Cendyn's "broad portfolio of hospitality solutions uniquely positions it to help continue capturing market share, expanding into new markets and driving value for its customers.”
Last year, Cendyn acquired PushTech to build out its CRM capabilities and hotel digital marketing specialist WIHP.
Cendyn merged with Pegasus and NextGuest in 2021.