Attractions e-commerce platform Convious nabs $12M for expansion

Convious, an Amsterdam-based platform to help attractions and other experience businesses serve guests before, during and after their visits, has raised $12 million in Series A funding. 

The round was led by Begin Capital, with participation from Market One Capital, Million Monkeys and FJ Labs and existing investor Capital Mills.

Convious works with theme parks, zoos, museums, wellness facilities and others to manage internal operations, increase conversions and enhance the guest experience. The artificial intelligence-based platform processes all sales transactions including tickets, food and related hotel accommodations, providing personalized offers, dynamic pricing and analytics.

Founded in 2017, Convious says it currently works with more than 125 companies in 16 countries, and it will use the funding to open offices in the United States, United Kingdom, France, Germany and other countries. 

“Despite the large size, the experience economy lagged far behind in transitioning to modern, cloud-based platforms,” says Camiel Kraan, Convious founder and CEO. 

“We often hear from the operators that legacy systems are keeping them back and busy, while they need an industry-specific product — with Convious, we strive to satisfy their needs, delivering the best experience possible and bringing them into the age of digitization.”

Says Begin Capital managing partner Ruslan Sarkisyan: “Out-of-home entertainment is one of the few large markets that has not yet gone through a digital transformation. Convious has built a must-have tech solution for the industry with a mission to enrich the experience for venue managers as well as for visitors.”