Unperturbed by consolidation and moves by the big players in travel, investors have thrown a sizeable chunk of money ($35 million) at vacation rental brand Vacasa.
The Series A round was led by Level Equity, its first investment in the consumer-facing vacation rental sector.
US-based Vacasa says it will use the investment to expand both in its home market and internationally.
It will also develop its support network and services for guests and rental owners.
As well as the consumer-facing search and booking platform, Vacasa has yield, property and marketing management services within the business for owners.
The company has around 1,000 employees, many working in the property management end of the business, and features more than 3,500 properties in the US, Central and South America.
CEO and co-founder Eric Breon says:
"It’s a big vote of confidence for an investor of this caliber to embrace the Vacasa vision. So far, we’ve been successful in growing Vacasa without external capital.
"The new financing will help us accelerate our pace of expansion into markets and countries where we do not have a presence, giving our customers access to some of the most desirable destinations in the world."
The size of the investment will comfort those who were worried that capital might dry up in the face of competition for startups against some of the biggest brands in the industry that have made significant moves into vacation rentals in recent years.
Priceline Group-owned Booking.comlaunched its Villas.com service in May 2014, with Expedia Incsplashing out $3.9 billion on rental giant HomeAway in November 2015.
TripAdvisor has also been building up its vacation rental business over the same period.