Hotels and airlines are under pressure to deliver personalized experiences amid labor shortages and rising costs.
Artificial intelligence (AI) is emerging as a solution—but adoption remains uneven.
For the first time, Amperity surveyed 800 industry leaders to understand where AI is gaining traction, where it is falling short and what it means for the future of guest loyalty.
The 2025 State of AI for Hotels
and Airlines report reveals that adoption is growing, especially in support, sales and marketing. But challenges like high costs, technical hurdles and fragmented data are slowing progress.
Most brands have yet to apply AI directly to customer-facing experiences—the area with the greatest potential for loyalty and revenue growth.
View the full report below or download here.