The role of travel insurance for customer experience and loyalty

According to Phocuswright’s latest U.S. Consumer Travel Report, the traveler population in the United States surged to its highest point ever in 2022, with 178 million people taking trips. 

And there’s no sign that pace will slow.

According to Allianz Partners US, vacation spending this summer reached a record $214 billion as consumers took more frequent and more expensive trips.

But while the volume of travel is high, so is anxiety and frustration. As savvy suppliers look for ways to create a more positive experience for their customers – and drive loyalty along the way – travel insurance can be a critical part of that strategy.

In a discussion with PhocusWire editor in chief Mitra Sorrells, Allianz Partners US CEO Jeff Wright discusses how insurance can be a valuable ancillary for travel suppliers by giving consumers confidence to complete a purchase and then support and service if things go wrong. 

Wright also shares some of the innovations Allianz Partners US is developing for things such as telemedicine and mobile device reception. 

Watch the full discussion below.