Alliance
Reservations Network (ARN), creator of private-label travel booking technology,
is launching a new direct booking solution to streamline group travel
reservations.
The
system, known as GPS Link, connects ARN’s Group Productivity Solution booking
platform with a hotel chain’s central reservation systems, enabling direct connection
with each hotel’s property management system. The system is launching with an
integration with Wyndham Hotels & Resorts, allowing for instant group bookings
at the company’s 6,500 hotels across North America.
“GPS Link saves event planners time and effort by
streamlining the reservation process between third-party housing companies and
hotels,” says Mike Mason, general manager of ARN.
“Using this solution, planners will spend less time on the
back and forth of making reservations. They’ll find seamless efficiency when
booking accommodations for event attendees, amateur sports teams and fan
groups.
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Despite the pandemic, Mason says fans and families traveling
to attend youth and amateur sports events remained relatively strong and those types
of groups are the ones that will benefit from this solution.
“For many hotel brands coping with decreased reservation
volume during the pandemic, the sports segment performed better than expected
this past summer and fall,” Mason says.
ARN is a part of Panorama, a membership travel and vacation
exchange network within Wyndham Destinations.