Zugu, the fledgling metasearch brand from Cheapflights, is already looking at adding other elements to its flight search such as hotels and car hire.
The Zugu site was officially unveiled in beta last week as a flight-only search engine, but bosses say products could be added to push it in line with competitors.
Many of the existing travel metasearch providers launched as flight-only sites and then pushed in services such as hotel, car hire and package holiday search.
Skyscanner, TravelSupermarket, Kayak and others all started with a similar principle and have slowly grown to act as first-stop-shops for a wider range of travel products.
Most recently, Fly.com - Travelzoo's young metasearch engine - said it may have hotel and car hire by the end of the year.
Chairman Hugo Burge says:
"It would be natural for us to add to the Zugu business over time."
However, Zugu does not see an immediate need to copy the Kayak model of providing booking facilities to users via mobile, claiming at this stage the move only "raises the bar for mobile".