YourTour, the itinerary planning service, has launched several new partnerships including a deal with the Mexico tourist board.
VisitMexico will enable travellers to build and share itineraries via a white-label service while a link to Best Day Travel will enable hotel bookings.
The partnership comes on top of a string of other deals including one with Best Western in France which enables guests to plan an itinerary around the hotel they are staying in via a YourTour button on the website.
The company has also partnered with China-based Seeyougee, which will market the itinerary service in the region as well as act as a platform to pass on leads to a network of Chinese travel agents once consumers have planned trips.
YourTour sees potential in the consumer to business model and the company is still looking to partner with a travel agent following its deal to provide its service on Amadeus.net in 2011.
In the meantime, YourTour continues its focus on destination marketing partners and says New Zealand and Ecuador are already in the pipeline as is a further hotel partner in France.