Best Western


VIDEO: The new hotel power in Europe
VIDEO: The new hotel power in Europe
By PhocusWire | August 15, 2018
The hotel sector in Europe is vastly different from its counterpart in North America, primarily due to the high volume of independent properties. Read More
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Best Western Tech Improvements
Best Western says only smart tech will do
By Bernadette Giacomazzo | November 21, 2017
Chief digital officer Greg Adams shares the hotel franchise's plans for an improved tech infrastructure. Read More
News | Technology
Four ways to engage guests on social media
Four ways to engage guests on social media
By Viewpoints | June 29, 2017
When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. NB: This is a viewpoint by Geoffrey Ryskamp, principal of hospitality, travel, and Read More
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How Expedia sees the future in sharing its technology
How Expedia sees the future in sharing its technology
By Linda Fox | June 7, 2017
Expedia has made a deal in recent years about its stated goal of moving from being a web company to a technology platform. Part of this shift, beyond the obvious business jargon-ness of it, has bee Read More
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Content marketing - the new search?
Content marketing - the new search?
By Viewpoints | May 5, 2017
Since the early days of “search”, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at targeted moments when Read More
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TripAdvisor finally gets IHG on-board for Instant Booking
TripAdvisor finally gets IHG on-board for Instant Booking
By Kevin May | April 27, 2017
TripAdvisor has persuaded another of the global hotel giants to join its Instant Booking service: InterContinental Hotels Group. The group's portfolio of brands will now be available, allowing user Read More
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Hilton joins the Instant Booking fray on TripAdvisor
Hilton joins the Instant Booking fray on TripAdvisor
By Kevin May | January 9, 2017
Some momentum in recent weeks for TripAdvisor and its Instant Booking service - with global hotel group Hilton finally joining the initiative. Hilton's portfolio of 13 brands will now be available Read More
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Expedia signs first global hotel deal for MeetingMarket
Expedia signs first global hotel deal for MeetingMarket
By Linda Fox | November 17, 2016
Expedia has signed Best Western Europe as the first global white label partner for its MeetingMarket technology. From January, the meetings and event booking portal, unveiled just over a year ago, Read More
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Best Western CEO has concerns over Airbnb (but doesn't mind selling rooms on it)
Best Western CEO has concerns over Airbnb (but doesn't mind selling rooms on it)
By Kevin May | February 23, 2016
Back in July 2015, Best Western CEO and president David Kong started writing a blog known as "It's Personal". "As the name implies, I’ll take on issues that I’m passionate about," Kong wrote in his Read More
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When Best Western engages with reviews, its occupancy spikes
When Best Western engages with reviews, its occupancy spikes
By Sean O'Neil | March 19, 2015
When Best Western properties worldwide engaged with user reviews across the Internet, they saw their annual occupancy rates grow at double the rate of properties that didn't. That's according to a Read More
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Best Western opens doors to hotel of the future
Best Western opens doors to hotel of the future
By Linda Fox | February 5, 2015
Forgotten your shoes while on a business trip? No bother, you can create a pair, or perhaps some other forgotten essential, using a 3D printer. That is the vision of hotel stays in the future given Read More
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Hotel tech provider SiteMinder secures $30M in capital from Facebook investor
Hotel tech provider SiteMinder secures $30M in capital from Facebook investor
By Kevin May | January 14, 2014
SiteMinder has started off 2014 with a shot across the bows of its hotel distribution rivals by winning a mighty $30 million investment from Technology Crossover Ventures. The Sydney, Australia-bas Read More
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Best Western hotels have spent millions to get on Google Streetview
Best Western hotels have spent millions to get on Google Streetview
By Kevin May | January 3, 2014
Best Western announced in December last year that a "partnership" with Google would see every single hotel in its portfolio in North America available on Streetview. Some 2,200 hotels will be photo Read More
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Mobile travel is growing up fast - hotels MUST now take m-commerce seriously
Mobile travel is growing up fast - hotels MUST now take m-commerce seriously
By Viewpoints | December 16, 2013
We queued up for the Black Friday bargains, jumped online for the Cyber Monday mania and dug deep for Giving Tuesday. As the holiday season kicks off in earnest and as the dust settles on these org Read More
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Marriott website leads other hotel brands for usage and awareness
Marriott website leads other hotel brands for usage and awareness
By Karthick Prabu | December 8, 2013
A hotel's website is a key and indispensable sales channel. So how do some of the leading chains on the planet perform in terms of customer experience and acquisition? Qubit, website conversion ser Read More
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