Why your corporate blog content will not go viralNewsBy PhocusWire | May 27, 2013Share This article was originally published on SOCIAL: Corporate blogging was all the rage a few years back (and still is in some parts of the industry), but perhaps a lack of ROI or engagement with customers has led to it falling behind activity on Facebook and other social channels. Read the full story on SocialMediaToday. Many agency marketers had this same conversation with representatives from big companies, from B2B industrial distributors to several consumer-facing companies like restaurants and retailers. It goes like this... Them: We have a blog. We don’t seem to get any traction. Should we continue writing? Me: Do you know what your customers care about? Are you creating content that teaches them something, solves a problem, entertains them or provides information about tools or resources that they would care about? Are you creating better than average content? Or leaving it to the intern to create (with little guidance and training)?Read the full story on SocialMediaTodayNB: Happy face-sad face image via Shutterstock.