TravelMuse has broken with convention and appears to be the only travel company this autumn not talking about Twitter.
The California-based travel guide and trip planning website today launched a series of new features which utilise Facebook, rather than everyone's favourite micro-blogging service Twitter.
The suite of tools include a trip recommendation tool, account syncing system through Facebook Connect and a new Facebook app allowing users to create trips or get advice from friends and connections.
TravelMuse has written a detailed post on its blog explaining the new features.
Good.
In fact, seeing some interesting tools being developed for Facebook makes a nice change
The fuss/hype/confusion over Twitter during 2009 - the year the service really took off around the world - will no doubt go down in web history.
But does it feel like the momentum is beginning to wane?
Twitter was the subject of many conversations during this week's TravelBlogCamp, but to paraphrase a number of people on the night and on several occasions this week during World Travel Market: "Twitter is quite useful, often fun and conversational."
The praise does appear to be faltering there.
Read the Silicon Valley techpress and they are falling over themselves with the apparent shock news that Twitter's traffic has remained static (even fallen by a few percentage points) over the past few months in the US.
This isn't a crisis, of course, as some would have it.
But there is a sense that usage is beginning - at least in Twitter's motherland - to stablise.
This matters in travel because despite the uber-trendy status of Twitter, everyone's other favourite social network, Facebook, appears to have more of a chance of relevancy for travel brands and consumers alike.
It has the user numbers as well...
Think about photos, recommendations, context, fan pages, likes/dislikes and all those other functions that Facebook has which Twitter doesn't sand perhaps this notion of Twitigue makes sense.