In October last year, TripAdvisor started what has turned out to a rather aggressive period of vacuuming up startups to bolster its wider portfolio of companies.
The first company was trip planning and content site, Wanderfly, followed earlier this year with a trio of other brands.
The most high profile of all the acquisitions was for the Jetsetter deals service in April. This came just weeks after TripAdvisor snapped up the little known photo sharing service Tiny Post.
Last week, again for an undisclosed fee as has been the case with each of the deals so far, the company carried out an acqui/tech-hire for cruise online travel agency CruiseWise.
Buying Wanderfly ended a quiet period in the world of M&A for TripAdvisor (it had the small matter of spinning off from Expedia and listing on the public markets in the US to contend with)
So while it is interesting that TripAdvisor is keeping itself busy and buying a range of different types of companies, what does it mean for those suddenly finding themselves evolving from being travel newbies to part of one of the most high profile travel businesses on the planet?
In the case of Wanderfly, there is much to learn.
The company first emerged on the scene in mid-2010, founded by Evan Schneyer, Christy Liu and Cezary Pietrzak and initially with a private seed funding from angels it secured the year before.
It later went on to secure $1 million from the Silicon Valley heavyweights such as Jason Calacanis, but was still essentially one of many social trip planning sites to appear around the same time.
In an interesting interview with the Mixergy entrepreneur information and tip service, Schneyer talks through some of the process that took place around the acquisition and how his company (well, the employees, as Wanderfly has been pretty quiet ever since the purchase) fits in, as well as lots of details about how it affected him personally.
Worth a watch. Here is the episode: