SOCIAL: Many companies actively encourage their staff to chat with customers on social networks - hey, it's all about engagement, customer service and branding building, right? But what happens if a role changes or the employee moves on (with their 25,000 followers on Twitter, for eg.)? Read the full story on LinkedIn News.
Companies of all sizes are taking their marketing campaigns online using various social media and networking platforms.
Insurance agencies, as well as their employees, for example, are using many of these social platforms to connect, interact, collaborate, and communicate with the growing number of connected consumers.
While such platforms can be a great marketing tool, use of these platforms can also expose a company to various legal risks.
It is imperative managers become educated about these risks so they can take steps to appropriately manage them.
One area that is beginning to raise questions is the actual ownership of social platform accounts created while an employee of an organization.
Who really owns a social profile is a question the legal system is beginning to explore?
Read the full story on LinkedIn News
NB:Locked laptop image via Shutterstock.