SOCIAL: "Tweeting it", "Share that link on Facebook", "I'll ping you on Whatsapp"... Phrases that are as common with individuals as they with brands nowadays. But the rise of social media with both has only developed as a result of some genuinely pivotal moments. Read more on Prohibition.
What did we do before mobile devices? What did we do before we had various social media channels to communicate through?
Remember what it was like trying to arrange to meet friends when as a teenager, many never quite knew if they were going to turn up late or not - but today it doesn’t matter as you can tweet, Whatsapp, text or even - heaven forbid – actually call them.
This enables us all to have that constant always-on access to the internet and stay in touch by our social media channels.
But how has the development of online activity over the past two decades resulted in this compulsive need to feel connected?
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NB:Social media icons image via Shutterstock.