What else? TravelShark, Cathay Pacific, Etihad, Qantas, Teletext Holidays

What else is going on in the world of travel tech? A round-up of other stories from across the industry.

• TravelShark branched out into picture sharing this week. The company [originally SwiftRank, TLabs Showcase - SwiftRank] has created TravelSharkPix, a service which allows users to spread their images the world on other networks under the TravelShark umbrella.

• Cathay Pacific Airways plans to migrate its current in-house passenger reservation system to Amadeus Altea on February 11 and 12. The airline will suspend its website and mobile sites over the period and online check-in and self-service kiosks will also be unavailable.

• Etihad Airways has appointed LBi to manage its global digital media strategy and affiliate marketing. This is the first time the airline has split its above the line and digital activity into separate accounts and LBi appointment builds on a relationship between the two parties since 2008.

• Qantas has launched its Q Streaming in-flight entertainment system using wireless technology from Lufthansa Systems. The BoardConnect technology enables passengers to access film, television and radio content streamed direct to a wi-fi device. The initial plan is for content to be streamed to tablets provided by Qantas with a view to allowing passengers to use their own devices in the future.