Worldpay presents a live quiz and knowledge sharing webinar on mobile preferences across 10 markets.
We’ll discuss mobile trends, pain points and share a country-by-country breakdown of payment data.
Presented by Thomas Helldorff, the webinar will also feature Al Enes (business development manager) and PhocusWire's Kevin May.
It’s estimated that by 2020, worldwide digital travel sales will top $817 billion globally, and it's no secret that travel eCommerce is benefiting from the mobile revolution.
Around the world, we know that people use their phones for almost every aspect of life. This presents an incredible opportunity for those travel providers who understand how each market works, differs, and how they can stay at the forefront.
When it comes to mobile payments, the focus is on apps, seamless user journeys and security. While mobile browsers still have their place in the ecosystem, everyone knows that an unresponsive site that doesn’t quickly allow a person to complete their purchase will cost a brand their reputation and their customer.
However, the future is hyper-relevance and apps provide a way to do this by creating an immersive and engaging environment that is an extension of the wider brand.
With an increasing number of people happy to submit both their personal and their payment details, security and fraud are important factors to consider.
This webinar will also touch on new regulations global travel providers will need to consider. In Europe, PSD2 and Strong Customer Authentication (SCA) aims at driving down fraud by implementing a two-factor authentication process. This doesn’t only affect European merchants, but everyone who has a global operational model and European users.
All transactions need to be authenticated with two of these three methods:
- Knowledge: something only the user knows, such as a password
- Possession: something only the user possesses, such as a token or mobile phone
- Inherence: something the user is, such as a biometric (e.g. fingerprint recognition)
We surveyed a diverse range of users across 10 countries to understand their preferred mobile payment methods and expectations.
This webinar will cover the highlights from each country to provide insight and recommendations into key factors such as travel purchases, alternative payments, cart abandonment and more.
Worldpay’s Mobile Payment Journey campaign surveyed payment preferences of 16,000 smartphone users across 10 countries.
This webinar was broadcast on Thursday 25 October 2018, with a free download available thereafter.