Thanks to increased access to information, social and mobile, customers are now spending hours overresearching travel decisions.

For any hotel marketer, the question is no longer just about how to ensure brands appear in basic search, but how they can influence the longer path to purchase.

Expectations are high from consumers who expect hotels to follow their thinking patterns and prove their relevance at every turn.

In this session, we analyze the discovery, vetting and decision‐making milestones and show you how to focus on more qualified guests in the digital space through segmentation at a lower cost.

Join PhocusWire, Cendyn and guests to unravel these issues and learn what brands can do to stay relevant and engaged during the search process.

This webinar was broadcast Tuesday, 9 October, 2018.

• Learn how to influence the longer path to purchase from research to decision making
• See how to follow guest thinking patterns in search and ensure your hotel is relevant at every
  turn
• Focus on more qualified guests at a lower cost with search efforts

Participants in the webinar:

• Michael Bennett, senior vice president of global marketing, Cendyn
• Josh Herman, vice president of marketing and PR, Fontainebleau Miami Beach