Nice idea from VisitBritain using social media and location check-ins to attract people to a global competition running through its Facebook page.
Using its popular Love UK Facebook page (close to 50,000 fans and counting), VisitBritain is asking fans to check-in using Facebook Places at two of any one of the 300 tourism spots around the country tagged in the system.
Once a user has completed the task they are automatically entered into a draw to win a holiday worth £2,000 and £1,000 worth of shopping vouchers.
One of the interesting social element to the campaign is that fans can be entered into the competition if their friends have visited one of the listed destinations.
The Love UK page has a list of the top 50 activities or attractions and automatically includes details of any friends that have checked in beforehand.
The functionality behind the system was developed by social media company Betapond.