Virgin Atlantic seems to like trying new technology as a motivator for getting more passengers sitting in its expensive seats.
In February 2014 the airline trialled the use of nerdy Google Glass spectacles at London Heathrow.
The six-week pilot saw its top-end customers greeted by a Glass-clad Virgin representative when they were delivered at the chauffeur drop-off point at the terminal.
Focusing on the personalised service the carrier likes to push with its classiest ticket, staff would start the check-in process on arrival as well as receiving real-time updates for each passenger via the device as they are escorted to the lounge.
The idea was that even if the trial wasn't successful, in typical Virgin style, publicity around its use would go some way to showcasing the TLC that passengers get from being the airline's favourite customers.
The carrier's latest attempt to showcase its Upper Class experience comes by way of a "immersive digital adventure" that it has created in conjunction with Microsoft.
Using a Windows 10 application, passengers arriving at an airport will be able to watch (via a virtual reality headset) a 360-degree walk-through of the airline's facilities if they're willing to upgrade, such as the lounge facilities, on-board in the posh seats, and the customer service they would hope to get throughout.
Those wanting to try it out at home will be able to use other Windows 10-backed bits of kit such as phones, tablets and Surface Hub devices.