SOCIAL: Many travel brands spend acres of time and resources getting their heads around how to manage and get the most out of their respective social media channels. The word "time" is key word in all this. But, handily, there are some that have taken a very deep dive into scheduling and other time-related issues.
Since social media is still relatively new, a lot of the research available to people is very conflicting when it comes to understanding Facebook and Twitter.
There is a need for more time and more studies to get definitive answers about what works best, and the fact that users are constantly changing their own activity patterns makes it even harder to work out.
But with a bit of heavy lifting in the analytics department can shed some light as to what strategy is most beneficial when trying to establish the optimum time to use all sorts of social media channels.
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