The (temporary) end of services on consumer-t0-agent lead generation service Tripology is seeing its rivals in the sector ramp up their profile and steal market share.
The TripWitt system is promising a steadier approach to activities while TripAtlas has stepped up its marketing activity this week as the sector looks to take customers away from the Tripology base.
The B2B end of Canada-based TripAtlas works in a similar way to the other services and acts as a filter system for agents and tour providers looking for genuine leads from travellers.
It works in tandem with the consumer TripAtlas portal which is part-content site, part-showcase of deals and products from suppliers and intermediaries.
Clearly the halt of the Tripology programme has triggered an increase in brand building by its old rivals, especially as the unlucky New York-based company continues its search for a new financial partner.
Tripology says it is currently still looking to "secure a new investor" to take the company forward after its untimely suspension of activities in early-February 2010 after an existing partner, Markus Deutsch, walked away from the company after just six weeks.