User review service TripAdvisor is putting clear water between it and its nearest web rivals in the list of leading travel websites in New Zealand.
The site gained 1.75% market share between December last year and January 2013, putting it almost 3% ahead of Booking.com and over a 4% lead on Stuff.
In the agency category, Wotif lost some market share but still managed to move into second place, pushing Webjet into third. Expedia remains the market leader.
Most popular travel websites in New Zealand for January 2013:
Agencies
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise
NB2: Auckland image via Shutterstock.