Booking.com is in danger of losing its coveted prime position at the top of the leading travel websites in Brazil to user review giant TripAdvisor.
TripAdvisor gained 3.5% market share between October and Novemnber this year, and a leap from third to second spot, as Booking.com fell by around 1%.
Most popular travel websites in Brazil for November 2012:
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Destinations and Accommodation
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NB: Data courtesy of Experian Hitwise
NB2: Rio de Janeiro image via Shutterstock.