Trebles all round at Travelzoo after figures released today illustrated the decision to get into the Local Deals wave in the middle of 2010 is paying off.
The company, more famous for its Top 20 weekly email blast, says products featured on its Local Deals service (targeted flash deals by geography) across Europe have come in at 200% higher in the first 45 days of the second quarter of this year compared to the same 45 days in the first quarter.
This works out a roughly $3.4 million in local deals alone over the period, Travelzoo says.
There is no information as to whether some product lines have migrated from the existing Travelzoo email blasts to Local Deals, but clearly Travelzoo is reaping the benefit of introducing the service just nine months ago, in August 2010.
Travelzoo launched Local Deals outside of the US in December 2010.
The company says it has so far published 78 deals in Europe on the second quarter, generating average gross revenue of$43,600 per deal, "well ahead of Travelzoo's average gross revenue per deal of $34,000 in the first quarter".
Clearly the advantage Travelzoo has over a similar service trying to get into the market is the existing Top 20 email database it can draw from, in Europe now around five million and 23 million worldwide.