The past 12 months may have felt turbulent for businesses large and small across the travel, tourism and hospitality sector, but how pleased will shareholders be for those listed on the public markets?
The year started with GDS giant Travelportannouncing a return to the public markets, only to withdraw the plans within four weeks to list in London, citing market conditions.
Undeterred, Amadeus pressed ahead with its IPO in Spain, going public at Euro 11 per share at the end of April.
Arguably the leftfield new IPO of the year was that of Kayak. The metasearch engine stunned many in mid-November when it announced plans on the morning of its CEO's appearance at the PhoCusWright that it would be seeking a listing in New York.
This came against the backdrop of the proposed Google acquisition of ITA Software (Kayak's tech partner), a move vehemently opposed by Kayak through its membership of the FairSearch coalition.
So how did Amadeus and some of those already listed on public markets around the world fare during 2010?
Darling of Wall Street, Jeff Boyd's Priceline continues to win plaudits for its strong performance, with its share price jumping from $223.96 to $408.78 over the past 12 months.
Newbie Amadeus had a modest start to its life on the public markets in Spain, jumping from Euro 11.90 to Euro 15.57 by the end of 2010 over an eight-month period.
Expedia [investor page]
Over the course of 2010, Expedia's share price has moved nowhere year-on-year, starting on $25.82 and ending on $26.33. Highs and lows in the meantime were $29.64 and $18.51 respectively.
Orbitz Worldwide [investor page]
Another OTA with relatively flat performance is Orbitz, moving from $7.41 per share at the beginning of the year to $5.78 towards the close.
MakeMyTrip [investor page]
The Indian online travel agency listed in New York in August and within two months jumped from an open of $26.45 to $40.47. However, the share price has returned closer to its debut figure with $27.52.
Travelzoo [investor page]
Travel deal publisher Travelzoo ends the year on a high (and a growing local deal business), beginning at $12.51 and soaring to $41.48, almost a four-fold increase in 12 months.
CTrip [investor page]
Modest growth in share price, with a start of $36,25 and increasing to $41.76 at the end of the year.
Interestingly, often the money markets have a curious habit of throwing up some odd coincidences. Take Google during 2010, for example - the search giant saw its share price drop from $623.99 in January to a low of $436.55 in the middle of year.
Within days of its proposed acquisition of ITA Software being announced, shares jumped to $494.02 and have since ended the year almost back at the same level as they started, at $602.38.
NB: Charts courtesy of Yahoo Finance.