Tours & Activities

In partnership with

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Online

The Hosteller raises $16M to expand hostel network, build travel super app

By Cathy Walsh | April 16, 2026

The India-based hostel brand plans rapid expansion as demand for social, experience-led stays grows. Read More

From Our Partners / Technology

Agentic commerce in travel: Preparing for the industry’s next big shift

By Michelle Bruno | April 14, 2026

The report provides a look at how agentic AI is reshaping travel commerce and what travel merchants must do to prepare for the next phase of AI-driven discovery, booking and payment. Read More

News / Technology

Envisioning travel in 2046: Industry leaders map the future

By PhocusWire | April 13, 2026

A joint report from Phocuswright and ITB Berlin shares insights on the future of travel and tourism based the inaugural Leadership Exchange event held at ITB Berlin 2026. Read More

Opinion / Distribution

Why OTA share of experiences is so low

By Douglas Quinby - Arival | April 10, 2026

Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel experiences sector. Read More

News / Technology

AI pulls travel brands deeper into commerce media

By Matthew Parsons | April 7, 2026

As AI compresses the path to purchase, travel brands are expanding commerce media to capture high-intent demand. Read More

Interview / Technology

Startup Stage: Travelese brings identity-based matching to travel discovery

By Cathy Walsh | April 6, 2026

The company uses a proprietary matching architecture to power travel discovery instead of relying on traditional keyword search. Read More

Interview / Technology

Startup Stage: Drifter targets AI discovery gap with visibility platform for destinations

By Cathy Walsh | April 1, 2026

The startup monitors how destinations, hotels and attractions appear across AI platforms and offers tools to improve visibility. Read More

From Our Partners / Online

Monetizing inspiration and rebuilding the travel booking funnel

By Stay22 | March 26, 2026

As technology continues to connect inspiration with commerce, the early stages of the travel journey are becoming one of the most valuable places to capture demand. Read More

News / Technology

AI booking push continues, despite OpenAI's strategic shift

By Cathy Walsh | March 24, 2026

Travel companies are advancing a range of approaches to AI-driven booking, highlighting a fragmented path toward agentic commerce. Read More

News / Technology

PhocusWire's travel tech news briefs: TourRadar, SAP Concur, HTS and more...

By PhocusWire | March 20, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Winning in attractions: Innovation, personalization and the travel experience economy

By WIT | March 18, 2026

Trip.com Group is leveraging technology to grow its travel experiences business. Read More

News / Technology

AI's potential to drive digitalization in tours and activities

By Linda Fox | March 16, 2026

During a session at ITB Berlin, executives from Civitatis, Expedia Group and Nezasa discussed where AI could have the most impact on tours and activities. Read More